Assyarikah: Journal of Islamic Economic Business
Journal of Assyarikah: Journal of Islamic Economic Business is a scientific journal published to support the development of Islamic economics and Islamic finance. Journal of Assyarikah: Journal of Islamic Economics and Islamic Finance will contain articles related to Islamic economic studies in both theoretical and practical studies. Editors receive contributions in the form of articles, scientific works from scientific enthusiasts in the field of Islamic economics and Islamic finance. The editing process is necessary without changing the intent and content to the fourth post. The Assyarikah Journal is published 2 times every year, namely in June and December. ISSN : 2775-2763 (online) Indexed by:
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The Effect of Digital Marketing Literacy and Digital Marketing Strategy on Customer Satisfaction and Its Implications for Customer Loyalty.
This study aims to analyze the influence of digital marketing literacy and strategies on beauty products in Pamekasan Regency. The sample used in this study involved 190 beauty product consumers. A quantitative approach was applied using the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method. This study found that digital marketing literacy and digital marketing strategies have a positive and significant influence on consumer satisfaction and loyalty. Furthermore, consumer satisfaction has also been shown to increase their loyalty. These findings enrich the digital marketing literature by highlighting the important role of effective literacy and strategies in building consumer satisfaction and loyalty. Practically, these results can serve as a foundation for designing more effective digital marketing strategies and provide guidance for companies in the beauty industry to strengthen relationships with consumers through more optimal digital marketing.
Copyright (c) 2025 Assyarikah: Journal of Islamic Economic Business
Pengelolaan ZIS Berbasis Komunitas untuk Mengurangi Ketimpangan Sosial: Studi Kasus Kamrat Kifaya di Pedesaan Madura
Social inequality and poverty remain persistent issues in Indonesia, with over 25.89 million people affected. While formal zakat institutions are widely recognized, this study explores the Kamrat Kifayah, a grassroots, community-driven initiative in Larangan Luar Pamekasan Madura, that has operated since the 1970s without formal legal status. Rooted in social capital and Islamic values, Kamrat Kifaya organizes regular religious gatherings (e.g., Yasin recitations and tahlil) and collects Zakat, Infaq, and Sadaqah (ZIS) to support bereaved families. Using a qualitative case study approach, this research collected data through interviews with Kamrat leaders and members, as well as field observations and documentation analysis. The findings reveal Kamrat Kifaya’s significant contribution to social solidarity and informal safety nets. The SWOT analysis shows strengths in longevity and trust, with social acceptance across diverse groups; weaknesses in limited ZIS allocation (primarily for death-related needs); opportunities in fund diversification for small businesses; and threats in conventional management methods. This study highlights the potential of integrating local wisdom-based ZIS models with broader Islamic economic frameworks. It contributes to the discourse on community-based philanthropy and offers a practical alternative for inclusive ZIS empowerment in rural Muslim societies.
Fundamental Analysis of Islamic Investment
This study discusses fundamental analysis in Islamic investment. Fundamental analysis is the main approach used by investors to assess whether sharia-compliant stocks are viable in the capital market. In this study, a literature review approach is adopted, drawing from various scientific articles and research related to fundamental analysis in Islamic investment. The findings indicate that fundamental analysis involves evaluating macroeconomic conditions, industry developments, and company financial statements. This helps investors reduce risks and increase the likelihood of gaining long-term profits. The application of fundamental analysis also requires investors to ensure that the selected companies are free from elements of riba (usury), gharar (uncertainty), and maysir (gambling or speculation), thereby complying with sharia criteria. Therefore, fundamental analysis in Islamic investment is a crucial element in making responsible and sustainable investment decisions in accordance with sharia principles.
The Role of Digital Leadership in Transformation and Employee Creativity: A Case Study at PT. Ong Convection Pamekasan
This study aims to examine the influence of Digital Leadership on employee performance at PT. Ong Konveksi Pamekasan, by considering the mediating role of Digital Transformation and Employee Creativity. The sample used in this study involved 90 employees of PT. Ong Konveksi Pamekasan. A quantitative approach was applied with a data collection method using a questionnaire, and the analysis tool used was WarpPLS. The results of the study indicate that Digital Leadership has a significant effect on Digital Transformation, Employee Creativity, and Employee Performance. Digital Transformation and Employee Creativity are also proven to improve Employee Performance. This study contributes to the literature on the role of Digital Leadership in improving employee performance through digital transformation and creativity, as well as providing practical insights for companies in implementing effective digital leadership strategies
Pengaruh Teknologi Digital dan Efisiensi Operasional terhadap Profitabilitas Bank Syariah: Studi Kasus Industri Perbankan Syariah
This study aims to analyze the influence of digital technology and operational efficiency on the profitability of Islamic banks in Indonesia by using secondary data obtained from the Financial Services Authority (OJK) for the period 2005–2025. The analysis was conducted using the Ordinary Least Squares (OLS) method through EViews software to obtain an empirical description of the relationships among the research variables. The regression results indicate that digital technology, operational efficiency, and other supporting variables do not exert a significant effect on profitability, as reflected in the probability values of each variable, which exceed the 0.05 significance threshold. The regression model also shows a very low R-squared value and an insignificant F-statistic, suggesting that the model has limited ability to explain variations in profitability. Residual analysis further demonstrates that the error distribution does not fully follow a normal pattern based on the Jarque-Bera test, although the deviations remain within an acceptable descriptive range. These findings highlight that increases in digitalization and operational efficiency during the observation period have not yet translated into measurable contributions to the profitability of Islamic banks. This condition implies that the digitalization process and efficiency improvements require time, system strengthening, and managerial readiness before their impact becomes fully reflected in financial performance. Therefore, future research is recommended to incorporate additional variables, extend the observation period, and employ more comprehensive analytical approaches to obtain stronger and more representative results.
Pengaruh Foreign Direct Investment, Ekspor Barang Dan Jasa, Tingkat Inflasi Terhadap Pertumbuhan Ekonomi Di 10 Negara Asean Dalam Perspektif Ekonomi Islam
Economic growth is one of the very important macroeconomic indicators, which shows the increase in the capacity of an economy to produce goods and services over time. Conceptually, this growth reflects the expansion of economic activity, which is often measured through increases in real GDP that eliminate the effects of inflation, thus providing a more accurate picture of the actual increase in production volume. This research aims to analyze and identify the effects of Foreign Direct Investment (FDI), exports of goods and services, and the inflation rate on economic growth. These three variables are considered major macroeconomic indicators that have significance. The methodology applied is a quantitative approach using regression analysis models, such as Multiple Linear Regression or panel data analysis. This model is used to test the causal relationships and significance between the independent variables (FDI, exports, and inflation) and the dependent variable (economic growth). The results of the research partially indicate that FDI has a negative but insignificant effect on economic growth, while exports of goods and services have a significant positive effect on economic growth. The inflation rate has a positive but insignificant effect on economic growth. However, in a partial manner, the three variables of FDI, Exports, and Inflation Rate together have a significant positive effect on economic growth in 10 ASEAN countries from 2018 to 2022.
Copyright (c) 2026 Assyarikah: Journal of Islamic Economic Business
Collaborative Governance Dalam Pelaksanaan Program East Java Super Coridor Pada Badan Kooordinasi Wilayah IV Pamekasan
This study aims to examine the effectiveness of collaboration between stakeholders in the EJSC program implemented by the Pamekasan Regional Coordination Agency (Bakorwil) IV. This study uses the collaborative governance theory developed by Chris Ansell and Alison Gash with four main indicators: starting conditions, institutional design, facilitative leadership, and collaborative process. The research method used is a qualitative approach with the research location at Bakorwil IV Pamekasan. Data were obtained through in-depth interviews and documentation, using a purposive sampling technique, and analyzed using the Miles and Huberman interactive model that includes data collection, data condensation, data presentation, and drawing conclusions. The study shows that synergy between the government and the private sector has been established, but community participation is low and the institutional design is unclear. Facilitative leadership is effective through mediation and empowerment, although understanding of objectives is not yet evenly distributed. This program is beneficial for MSMEs and reducing unemployment. These findings strengthen the practice of collaborative governance in regional public policy.
Kepatuhan Syariah dalam Implementasi Pembiayaan Tabarok dengan Akad
This study aims to examine the implementation of Tabarok financing using the mu??rabah contract and to identify the factors influencing its Sharia compliance at PT. BPRS Sarana Prima Mandiri Pamekasan. The focus of the study is directed toward assessing the conformity of financing practices with Sharia principles, considering the distinctive characteristics of the Tabarok product, which applies a daily installment system and a door-to-door marketing strategy that may lead to variations in implementation in the field. This research adopts a qualitative approach with a descriptive method, employing interviews, observations, and documentation as data collection techniques, while data validity is ensured through source triangulation. The findings indicate that Tabarok financing is implemented under a mu??rabah scheme, in which the bank acts as the ???ibul m?l (capital provider) and the customer as the mu??rib (entrepreneur), with a flexible daily installment mechanism adjusted to the customer’s business capacity. The One Day One Street marketing strategy is applied to bring financing services closer to micro-entrepreneurs while simultaneously expanding Islamic financial inclusion. Sharia compliance in Tabarok financing is influenced by several key factors, including customer selection and eligibility assessment, Sharia education related to mu??rabah principles, active supervision by the Sharia Supervisory Board, and continuous financing monitoring. The study concludes that the implementation of Tabarok financing complies with Sharia principles in terms of contractual structure, fund management mechanisms, and supervisory processes. This research contributes to enriching empirical studies on mu??rabah-based financing practices in Islamic rural banks (BPRS), particularly microfinance products utilizing daily installment systems and direct community-based marketing approaches.
Pembentukan Portofolio Saham Optimal Berbasis Model Sharpe
The purpose of this study is to analyse how to optimise Islamic stock portfolios in Indonesia using the Sharpe model. Most studies only focus on comparing Sharpe ratios between portfolios without exploring in depth the geometric structure of the relationship between return and risk. Many studies assume stable capital market conditions. This model considers the dynamics of return and risk movements as well as the Sharpe angle and the use of Excel Solver. Most studies discuss conventional stocks, while this study examines sharia stocks. Based on calculations using Excel Solver, two assets with the largest angles, meaning the best performance, were obtained. The best stock combination using the Sharpe method was obtained with a code of 70% and 30%. This study contributes to the development of portfolio management literature by offering a geometric perspective in stock performance analysis based on the Sharpe model, particularly for sharia stocks in Indonesia.
Empowering Regional Economies through Sharia Finance: The Strategic Role of BPRS Bhakti Sumekar
This study aims to analyze the role of Bank Perekonomian Rakyat Syariah or BPRS Bhakti Sumekar Perseroda in supporting regional economic development in Sumenep Regency. This research uses a qualitative descriptive approach based on secondary data from the 2024 financial report of BPRS Bhakti Sumekar, relevant regulations, and supporting literature. The data were analyzed through data reduction, data presentation, and conclusion drawing. The findings indicate that BPRS Bhakti Sumekar plays a strategic role as an Islamic financial institution that distributes sharia-based financing to the real sector and as a regionally owned enterprise that contributes to Local Original Revenue. In 2024, BPRS Bhakti Sumekar collected IDR 829.33 billion in third-party funds, distributed IDR 651.57 billion in financing, recorded IDR 11.07 billion in net profit, and paid IDR 5.59 billion in regional dividends. In addition, the bank allocated IDR 868 million in CSR funds to support education, health, economic empowerment, social assistance, and religious outreach programs. These findings show that BPRS Bhakti Sumekar serves as a regional financial instrument that supports the real sector, regional revenue, and community welfare in Sumenep Regency.
Copyright (c) 2026 Assyarikah: Journal of Islamic Economic Business http://creativecommons.org/licenses/by-nc-sa/4.0