PENGARUH GAYA HIDUP HALAL DAN PENGETAHUAN HALAL TERHADAP NIAT BELI PADA RESTORAN SOLARIA BASKO CITY MALL PADANG DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI

Authors

  • Jumtiha Khailina Resci Universitas Islam Negeri Imam Bonjol Padang, Indonesia
  • Maidawati Universitas Islam Negeri Imam Bonjol Padang, Indonesia
  • Romi Iskandar Universitas Islam Negeri Imam Bonjol Padang, Indonesia

DOI:

https://doi.org/10.28944/hudanlinnaas.v7i1.2828

Keywords:

Halal Lifestyle, Trust, Purchase Intention, Halal Knowledge

Abstract

This study is titled "The Influence of Halal Lifestyle and Halal Knowledge on Purchase Intention at Solaria Restaurant, Basko City Mall Padang, with Trust as a Mediating Variable." The study aims to determine and analyze the influence of Halal Lifestyle and Halal Knowledge on Purchase Intention at Solaria Restaurant, Basko City Mall Padang, using Trust as a mediating variable. A quantitative approach with a descriptive method was employed. The study population consisted of visitors to Basko City Mall Padang who had never purchased food at Solaria Restaurant but were interested in or had the potential to purchase halal food there. Purposive sampling was used to select a sample of 140 respondents, in accordance with the guidelines of Hair et al. Data were collected via Likert-scale questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 4.0. The results indicate that Halal Lifestyle and Halal Knowledge do not have a significant direct effect on Purchase Intention. Halal Lifestyle and Halal Knowledge each have a positive and significant effect on Trust, whereas Trust does not have a significant direct effect on Purchase Intention. Furthermore, Trust does not mediate the influence of Halal Lifestyle on Purchase Intention, but it does significantly mediate the influence of Halal Knowledge on Purchase Intention. These findings indicate that increasing consumers' halal knowledge must be accompanied by strengthening trust to effectively drive purchase intention for halal products

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Published

2026-06-26

Issue

Vol. 7 No. 1 (2026): Jurnal Hudan Linnaas Vol 7 No. 1, 2026

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